According to a "Fact Buster" article by Simon Chapman, a University of Sydney professor and former editor of Tobacco Control, "cold turkey is the way that people don't like talking about but it's overwhelmingly the most popular and successful way that most people quit smoking." Merriam-Websters defines "cold turkey" as "abrupt complete cessation of the use of an addictive drug." Pfizer's pilfering of cold turkey's mascot aside, its commercial's assertion that, "With Chantix you can keep smoking at first and ease into quitting" is the diametric opposite of quitting "turkey." Question
The risk of preterm birth can be significantly reduced by quitting smoking before or during pregnancy
But tobacco foes, who lauded the move, said they believed that concern about the health toll of smoking influenced the decision--and that Target stressed business motives to avoid getting caught in the middle of the escalating smoking war
It is not for non-smokers, ex-smokers, or under-18s
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